Does Apple follow the footsteps of Nokia ? losing focus !

We had  a Global Mobile Giant called Nokia,was ruling for years ,Then Apple started to boom  ,later Android entered the game, wanted to take the leadership and almost done now !- S.Manimaran,TeckDiary.com

Apple follows Nokia

Did Nokia lose the vision after Stephen Elop ?

Nokia , one time emperor of Mobile phones ,now is a humble silent player  in the highly crowded mobile market. Nokia had the creativity and audacity to come up with new innovations time to time. Nokia created tons of own patents for the mobile industry. Best imaging devices ,gadgets with best connectivity  ,best Maps and  Apps  .It was true ,that Symbian started to face a some loses  by rival platforms like IOs and Android ,Later in 2010  Nokia’s Board of directors  have brought  in Stephen Elop as the C.E.O ,for unknown reason ,then the company had started to see a great fall instead of step by step growth .

Just before Stephen  Elop  took the office, at the end of Q4 of 2010 Nokia’s market share was 29%. then the next quarter for which we have data, Q3 of 2011, Nokia’s market share has crashed to 14%. Nokia used to  have a huge fan base , thousands of die hard blogs  and blogger to do free PR for them ,all had been slashed into very very small share within 6 to 8 months , as the Symbian Platform had been criticized by Nokia’s very own C.E.O “ a Burning Platform “,and  declared to be ended sooner . But then they have started to ship Some Symbian based mid range phones with Symbian Belle O/S afterwards ,comfortably stopped mentioning Symbian Belly ,they call it just Belly .

From the time of the shift of Symbian to Microsoft’s WP O/S (policy wise  only,when Stephen Elop announces the shift he was not ready with a Nokia Windows Phone to show the press even ),Nokia started to see all the downward trends in terms of sales ,profits and stability . No phones from Nokia  hit any record of sales like N8 did few months back from the shift,no any Nokia Lumia with Windows Phone operating system survived either .Nokia failed to capture any market remarkably as planned .

When I went through the Wikipedia’s pages of Stephen Elop ,I cannot see a success story behind him .

Elop was a director of consulting for Lotus Development Corporation before becoming CIO for Boston Chicken in 1992,[7][8] which filled for Chapter 11 bankruptcy in 1998.[9] In the same year, he joined Macromedia’s Web/IT department[8] and worked at the company for seven years[10], where he held several senior positions, including CEO from January 2005[11] for three months before their acquisition by Adobe Systems was announced in April 2005.-

He was then president of worldwide field operations at Adobe, tendering his resignation in June 2006 and leaving in December[13], after which he was the COO of Juniper Networks for exactly one year from January 2007-2008.[8][14]

Before starting at Nokia, Elop worked for Microsoft from January 2008 to September 2010 as the head of the Business Division, responsible for the Microsoft Office line of products, and as a member of the company’s senior leadership team. During his time at Microsoft, the Business Division released Office 2010.[15] – Wikipedia

The longest he worked was as a senor management officer ,that was 7 years at Macromedia,but the the C.E.O level positions he held did not last more than a year  in any company ,surprisingly Nokia ! .

What is the  common thing Nokia had, you can see within Apple now ?

As all of us know ,Steve Jobs was the company’s remarkable and buzz creating C.E.O ,the qualities he had created a huge loyal customers for Apple. The way he presented his devices on each press meetings ,release events, brought the attention of everyone ,and obviously the  products revealed by him also had some thing to talk about .

Considering the recent moves of Apple ,specially the missing Wow factor of iPhone 5 ,there is enough space to thing about the missing innovative part from Apple. iPhone 5 had a record of sales ,of course ,but that is done by the loyal customer base ,that can shift from the platform any time ,if no new things coming in, to keep them thrilled (Like something happened to Nokia ).

Apple iPhone5 still enjoys the reputation created by Steve Jobs in terms of sales ,but  how long you can keep the image unchanging  without adding value?

  • We all know almost the full specifications of the Apple iPhone few months  before the release date – Steve Jobs had an iron curtain around the company ,that never permitted this much revelations .
  • Current C.E.O Tim Cook ,doesn’t seem to have any PR skills closer to Steve Jobs ,I mean the presentation skills ,and the ideas to create a buzz in a product launch or release.
  • Apple iPhone had a kick start ,then a steady growth  and now seems to be remaining same in terms of ideas
  • Apple’s iPhone started becoming less impressive (of course for techies )

Who else playing well ?

No doubt it is Samsung ,Samsung is the shiny star at the moment which delivers number of different innovative gadgets  like S3,Note 2,Android Cams etc. Google gets tons of hits these days for Samsung Phone searches .

Copy Cat case and Samsung

Yes ,there is small fall caused by the Apple’s case ,but Apple itself had infringed plenty of patents from Nokia ,then settled the matter out of the court by paying licensing fees .For instance , using Bluetooth,Wi-Fi and mobile data connection together in a single device is Nokia’s patent ,that is widely used by all major phones these days.

 

This post inspired by :

http://www.zdnet.com/apple-showing-vulnerability-year-after-jobs-death-7000005289/?s_cid=e539

http://communities-dominate.blogs.com/brands/2011/12/calculating-the-elop-effect-hes-already-destroyed-a-company-the-size-of-oracle-and-profits-the-size-.html

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