Ultra Books–Sales are expected to be very low

ultra book sales could be slightly down

The more hyped Ultrabooks ,which were expected to have a higher rate of market penetration in the upcoming days,believed to  perform low   . Next to the revolution of tablets ,Ultra Books were on the line to catch up the minds of consumers . But a recent research done by IHS iSupply ,a research firm reveals,that Ultra Book sales will be not much good as we expected  .

The research firm expected 22 million ultra books would be shipped worldwide in 2012; now the firm says that number will be 10.3 million, and most of those will be in the last quarter of this year.For 2013, IHS iSuppli had forecast shipments of 61 million ultrabooks; now, it says, it’s looking more like 44 million” NBCnews reported .

The reasons for the low expectation of the sales of Ultra Books are:

  1. Very high price –About $1,000 is   an issue when standard laptops still can be bought for much less, many of them budget-priced models at $400 and $500.
  2. Booming Tablet market – There are many tablets coming every day with innovative ideas
  3. Needs more innovation – Not much intuitive

For the time being ,let smart phones and tablets eat up the market !


Nokia Maps empowers Oracle–new deal !

Nokia is the only map data provider  for Oracle applications


Oracle has signed an agreement with Nokia to use Nokia Maps in their platform,Nokia revealed this in a press release via email.With this new deal , Oracle’s Fusion Middleware MapViewer ,has been linked with Nokia Location Platform (NLP). Nokia maps cover almost more than 200 countries ,that will empower oracle developers to create more reliable location aware applications and solutions .

Oracle Fusion Middleware MapViewer is a J2EE service for rendering maps and creating mashups using spatial data. Oracle Fusion Middleware MapViewer provides services and tools that hide the complexity of spatial data queries and cartographic rendering, while providing customizable options for more advanced users such as developers of geographic business analytic applications. The integration of NLP allows users to easily include Nokia’s map data into their Oracle business application- Press Release ,Nokia.

About Nokia `s Location & Commerce Business
Nokia is a global leader in mobile communications whose products have become an integral part of the lives of people around the world. The company’s Location & Commerce business, including NAVTEQ® Maps products, the Nokia Location Platform as well as Nokia Maps, aims to build and monetize unique location experiences for great mobile products, as well as the navigation industry, the automotive market and government and business solutions. Begin to explore our capabilities at www.maps.nokia.com.

Nokia has great potential of patents and home groom solutions like Nokia Maps ,that will become to the survival of the company ,if the most anticipated Nokia Lumia 920 fails in the market .

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